UTM GEM™ — Truth-Path Journey Standard

UTM GEM™ is a deterministic, release-scoped journey tracking system that implements the Truth-Path™ Journey Standard.

Unlike traditional analytics tools that mutate, override, or stitch sessions, UTM GEM™ preserves source integrity and creates a transparent, append-only journey trail using URL state as the single source of truth.

This ensures:

Deterministic attribution
Zero cross-visit stitching
No localStorage dependency
Full funnel transparency
Release-scoped behavior isolation

Add the following script to your funnel or site header. This loads the version-scoped runtime and initializes UTM GEM™.

Documentation

Installation

Events

Purchase Event

Lead Event

Checkout Event

Custom Event